weiß nicht wie gut du den wert kennst
aber gestern wurde bekannt gegeben
China MediaExpress Holdings, Inc. Launches New Shopping Platform- SWITOW
www.switow.comToday : Wednesday 29 December 2010
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China MediaExpress Holdings, Inc. (NASDAQ GS: CCME) (“CME” or “Company”), China’s largest television advertising operator on inter-city and airport express buses, today announced that CME formally launches SWITOW, a new B2C shopping platform for its contracted advertisers.
The SWITOW shopping platform includes: a) the SWITOW magazine that will be distributed in CME’s network, b) the SWITOW website (
www.switow.com) and c) boutiques to be opened in certain major cities. Through the SWITOW platform, our advertisers will be able to promote a wide range of their products including popular consumer items such as electronic appliances, computers, mobile phones, apparel, fragrances and cosmetics, and household items. Customers may place orders by either calling the SWITOW hotline, or via the SWITOW website.
The contracted advertisers will provide the “lowest price guarantee” for all the items sold on the SWITOW platform. Moreover, some items sold through SWITOW will offer a longer warranty period than the traditional sales platform. CME has already signed contracts with many prestigious global and Chinese domestic companies or their distributors such as Apple, Sony, Toshiba, Adidas, Nike, Samsung, Phillips, Skyworth, Supor and others, to feature their most popular products on SWITOW and we expect others to join the platform. CME has hosted the SWITOW launching ceremony today in Fuzhou, where the press and representatives from China Enterprise Directors Association, HuaXia Bank and the contracted advertisers attended.
SWITOW orders will directly pass to the contracted advertisers who are solely responsible for order fulfillment and bear all inventory risks, as well as all post-sale obligations. A percentage of the sale of the listed items will be earned by SWITOW. SWITOW will reward the contracted advertisers by broadcasting the advertisements of the contracted advertisers on CME’s media network. CME’s expenses consist primarily of the cost of printing and distributing the shopping magazine, website management, and staffing and equipping the hotline center. CME will also pay a moderate monthly fee to bus operators, airports and other locations for the exclusive right to distribute the magazine.
Founder & CEO, Zheng Cheng, added, “This project further enhances the value and growth potential of CME’s platform. We believe this business model can make use of the strength of our passenger flows and will be successful as it helps contracted advertisers target sales through a new retailing channel. As media demand for CME’s network increases, we expect that this driver will accelerate the growing momentum of the advertising platform in CME. It also enhances value to advertisers, as advertisers not only spend their money on CME’s platform but they can also earn money from CME’s platform. Passengers will be able to enjoy lower prices for products sold through SWITOW. This platform should be a win-win-win situation for CME, the contracted advertisers, and passengers.”
CME’s Chief Financial Officer, Jacky Lam, commented, “As previously announced, this project has been in the works for several months. With the launch of the SWITOW platform, we are expanding our revenue sources by offering customer-direct sales to our advertising clients at a relatively low cost and our clients are able to optimize their advertising expenditures by using our media platform. We expect the incremental revenue and profits from this extension of our core business to be reflected in our 2011 financial results.”
glaube nicht das es großartig zu ienme mehrwert ,was den gewinn angeht, führt
aber schafft halt synergien und sollte den kunden (werbeunternehmen) einen mehrwert bieten
und die marktposition festigen (auch mit den busanbietern bei den neuverhandlungen der verträge)
ledier ist die seite nur auf chinescisch
